The pandemic tells us to look within, not outside. Especially not to the self proclaimed gurus. A few years ago when walking down a street in Granada, Spain, I glimpsed at a poster in-front of a shop window that aroused this strange existential-flash in my mind.  The guy was wearing an expensive watch, had a great haircut, very handsome and adorning a pristine suit… and although I’d seen this advert a thousand times, across a multitude of different mediums – there was somethi